You Red
My Mind
Full brand and flagship interior build for Mike’s Red Tacos, a birria taco shop in San Diego, CA (2023). Logo, catchphrase, menus, and a complete mural program delivered on a tight opening timeline.
client
role
time line
live project
The Ask
Replace a misaligned concept direction with a cohesive flagship brand world—built to perform in a real restaurant environment, photograph well, and scale to future locations.
Creative Reset
Visited the site, developed a new direction quickly, and presented a clear system the owner could commit to—locking a look that could be executed efficiently within budget.
A full brand reset—identity through final paint—built to stand out and scale.
Identity + Environment
Delivered the complete package: logo, catchphrase, neon sign, menu design, and a restaurant-wide mural program—tying signage, surfaces, and customer experience into one consistent visual language.
Results
Delivered an owner-approved flagship for opening day—a finished, distinctive brand world built on an original theme and scalable visual system across interiors, menus, and future rollouts.
PROJECT GALLERY
Additional views, details, and finished-install photos.
