You Red
My Mind
Full brand and flagship interior build for Mike’s Red Tacos, a birria taco shop in San Diego, CA (2023). Logo, catchphrase, menus, and a complete mural program delivered on a tight opening timeline.
client
role
time line
live project
The Ask
Replace a misaligned concept direction with a cohesive flagship brand world—built to perform in a real restaurant environment, photograph well, and scale to future locations.
Creative Reset
Visited the site, developed a new direction quickly, and presented a clear system the owner could commit to—locking a look that could be executed efficiently within budget.
A full brand reset—identity through final paint—built to stand out and scale.
Identity + Environment
Delivered the complete package: logo, catchphrase, neon sign, menu design, and a restaurant-wide mural program—tying signage, surfaces, and customer experience into one consistent visual language.
Results
Delivered an owner-approved flagship for opening day—a finished, distinctive brand world built on an original theme and scalable visual system across interiors, menus, and future rollouts.
