Franchise buildout

with local identity

Interior mural package for Dave’s Hot Chicken in Port Hueneme, CA—executed within strict corporate brand standards while integrating location-specific Navy and coastal cultural elements. Delivered on a compressed three-week opening timeline.

Interior mural installation at Dave’s Hot Chicken Port Hueneme featuring colorful graffiti walls and optical target design.

client

[ Dave’s Hot Chicken • Port Hueneme, CA ]

role

[ muralist • environmental graphics • brand adaptation ]

time line

[ 2022 • ~3 WEEKS • ON-SITE INSTALL ]

live project

[ completed franchise location ]

Large-scale burger mural with parachuting sliders and bold graphic shapes inside Dave’s Hot Chicken Port Hueneme.

The Objective

Deliver a fully branded interior aligned with Dave’s established visual language—while introducing localized cultural references relevant to Port Hueneme’s strong Navy presence.

Brand + Local Integration

Incorporated Navy-inspired elements (including a Dave’s character reimagined as a naval commander), 60s/70s pop aesthetics, and playful copy-driven murals (“Less Talk, More Dave’s,” “All You Need Is Dave’s,” etc.) to keep the space recognizable yet unique to its coastal military setting.

A franchise interior built within strict corporate parameters—customized to reflect local identity without breaking brand consistency.

Interior hallway mural with layered typography and heart graphics at Dave’s Hot Chicken Port Hueneme location.

Graphic Impact + Playful Imagery

Executed large-scale doodles, bold color blocking, emoji-style iconography, parachuting sliders, and layered typography—maintaining the energetic, youth-driven feel the brand is known for.

Execution Under Constraints

Completed on-site within a three-week opening window while working with franchise ownership and corporate brand guidelines. The location-specific artwork kept the restaurant consistent with the wider Dave’s visual system while giving Port Hueneme its own identity.