Rebrand built
to move in public
Full rebrand and fleet-facing rollout for 4US Moving (Southern California)—new identity, messaging, and a hand-painted 26ft box truck designed to stand out from typical vinyl-wrapped fleets (2025).
client
role
time line
live project
The Objective
Upgrade a generic, wrap-based look into a distinctive, repair-friendly brand system—built to scale across a fleet and perform as moving billboard-level marketing in real-world traffic.
Brand Development
Created multiple identity directions and iterated through stakeholder feedback to land a final mark and system. Delivered a refined logo, messaging, and a cohesive visual language designed specifically for vehicle applications.
A fleet-first identity system—designed to be legible at speed, durable in the real world, and instantly recognizable.
Hand-Painted Flagship Truck
Executed a full hand-painted 26ft box truck—an uncommon approach in the moving category—then integrated practical vinyl elements (phone/QR/contact) and protective finishing for longevity and easier maintenance than full wraps.
Merch + Brand Extensions
Extended the system into apparel and collateral—hats, tees, hoodies, and branded assets—so the team and customer touchpoints matched the new identity across every surface.
